- AEO, SEO, Web Design, Web Development
Table of Contents
Let's Make You #1 in AI Search
SUMMARY
Building a Website That Gets Found
For Global Billiards, a trusted name in the billiards industry for more than 58 years, Funworks Media set out to accomplish more than a website redesign. The goal was to transform the company's digital presence and position its innovative pool table payment solutions for discovery across traditional search engines and emerging AI-powered platforms. By combining modern website development, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO), Funworks Media created a digital experience designed to connect Global Billiards with the operators searching for its solutions. The result was a #1 ranking in AI search for a targeted query, demonstrating the value of building websites that don't just look great, but are designed to be discovered.
THE PROJECT
Bringing an Industry Leader Into the Next Generation of Search
Global Billiards specializes in modernizing coin-operated pool tables through innovative cash and cashless payment systems. Its Matrix product line allows route operators and business owners to upgrade existing equipment to accept bills, credit cards, Apple Pay, and Google Pay without replacing their tables.
Despite decades of industry experience, Global Billiards needed a digital presence that better communicated its products, expertise, and value to potential customers. The challenge extended beyond merely improving their web presence.
As search behavior increasingly shifts toward conversational questions and AI-generated recommendations, Global Billiards needed a website built to compete in both traditional and AI-powered search.
THE APPROACH
Designing for People. Optimizing for Search Engines.
Funworks Media approached the project by integrating website development, SEO, and AEO into a unified digital strategy.We developed a modern, responsive website with clear product navigation, dedicated pages for the Matrix product line, and accessible information to help route operators understand their upgrade options.Rather than treating search optimization as an afterthought, we incorporated it into the website's content and structure.
Search Engine Optimization (SEO)
We focused on making Global Billiards' products and solutions more discoverable through relevant search queries, organized content, and search-friendly website architecture.
Answer Engine Optimization (AEO)
We focused on communicating the company's expertise and product offerings in ways that AI-powered search platforms could more easily interpret and use when generating recommendations.
Together, these efforts created a website designed to serve customers while strengthening Global Billiards' visibility across an evolving search landscape.
THE RESULT
Visibility and the #1 AI Answer
The new website gave Global Billiards a modern digital foundation that clearly communicates its products, differentiators, and decades of industry expertise. More importantly, the company's improved digital presence achieved a #1 position in AI-powered search for a targeted query, positioning Global Billiards prominently when potential customers researched relevant pool table payment solutions.
This achievement demonstrated how combining traditional SEO with emerging AEO strategies can help businesses compete beyond conventional search rankings. Instead of relying exclusively on customers finding Global Billiards through a list of search results, the strategy created opportunities for the company to appear directly in AI-generated recommendations.
THE IMPACT
More Than a Website. A Competitive Advantage.
The Global Billiards project demonstrates why modern website development and search strategy can no longer be treated as separate investments.
Website Development
Created a modern, professional digital experience that showcases Global Billiards' innovative payment solutions and makes it easier for customers to explore its products.
Search Engine Optimization
Established a stronger foundation for organic discoverability through search-focused content and website structure.
Answer Engine Optimization
Positioned Global Billiards for visibility in AI-powered search experiences, achieving a #1 result for a targeted query.
Long Term Digital Value
Built a scalable digital foundation that can support future products, content, and search optimization as customer discovery continues to evolve.